Best software for AI visibility in search in 2026

What these tools actually measure, and where they disagree

AI visibility software tracks how often and in what context your brand appears in AI-generated answers from ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. You define prompts (real buyer questions like "best CRM for startups"), the tool queries the engines on a schedule, and it reports whether you were named, cited with a source link, or absent, plus your share of voice against competitors.

Here is the part vendors gloss over, and it matters for the "most accurate metrics" question. There is no industry-standard visibility score. Each tool queries a sample of engines, on its own cadence, with its own prompt set, and computes a proprietary number. AI answers are also non-deterministic, so two tools will report different visibility for the same brand, and neither is "wrong." Accuracy here means methodological transparency and sampling frequency, not a magic number, so judge a tool on how many engines it queries, how often, and whether it shows the raw responses behind the score.

One more distinction decides value: measure versus act. Most tools stop at monitoring; a few connect the finding to the content work. Know which you are buying.

1. Profound: the best for enterprise depth

Profound is the category leader, and the funding reflects it: $155M raised at a $1B valuation as of early 2026, with Fortune 500 clients. It tracks visibility across ten engines — ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, Meta AI, Grok, DeepSeek, Claude, and AI Overviews — the widest coverage available, and adds two things competitors lack: Prompt Volumes for real AI search volume data, and Agent Analytics for tracking AI crawlers hitting your site. For an organization where AI search is a board-level metric and you have a data team to use the depth, it is the most complete dataset in the category, and it earns credit for publishing its prices, rare at this level.

Where Profound falls short: The headline price hides the real cost. The $99 Starter tracks ChatGPT only, real multi-engine tracking starts at $399 a month on Growth, and full ten-engine coverage is custom Enterprise pricing, commonly five figures a year. It is a measurement platform, not a content tool, so it diagnoses the problem and leaves the fixing to you.

Profound pricing: Starter $99 a month (ChatGPT only, 50 prompts), Growth $399 (3 engines), Enterprise custom for all 10 engines. Trial available on Growth, plus agency pitch workspaces.

Verdict: The best AI visibility software for enterprises with budget and a data team. Overkill and mispriced for a small brand or single engine.

2. Peec AI: the best for mid-market

Peec AI is the breakout of the category and the pick for mid-market B2B SaaS. It raised $29M and crossed $4M ARR in ten months, with a customer roster past 1,300 brands including Chanel, TUI, ElevenLabs, and n8n. It is built around prompts rather than keywords, with strong sentiment analysis and source-citation tracking that shows not just whether you appear but which sources the AI cited. For a VP of Marketing at a $5M to $30M ARR company who needs visibility data fast and has a content team ready to act, Peec hits the sweet spot: most of Profound's value without enterprise pricing or complexity.

Where Peec AI falls short: Like Profound, it is observational — it identifies the gaps but your team executes the fix elsewhere. Its base tier covers fewer engines than Profound's full set, with more as paid add-ons, and pricing is per prompt times model times project, so scope creep raises the bill.

Peec AI pricing: Starter around €85 to €89 a month (50 prompts, 3-plus engines), Pro around €205, Enterprise custom. Free trial available.

Verdict: The best mid-market pick and the strongest value for serious AEO work below enterprise. Pair it with a content team that will act.

3. Otterly: the best accessible entry point

Otterly is where most teams should start, because at $29 a month it is the most affordable genuine option by a wide margin. Its Lite plan tracks ChatGPT, Google AI Overviews, Perplexity, and Copilot with 15 prompts, enough to answer "how visible are we in AI search" without an enterprise commitment, and it adds citation and sentiment data plus a Looker Studio connector on higher tiers. For SMB brands and small agencies that want daily AI-search tracking they can set up in an hour, it is the practical, low-risk way in.

Where Otterly falls short: The low entry price comes with limits: 15 prompts on Lite is tight, and Gemini and Google AI Mode are paid add-ons. It is monitoring-only and English-first, so it tells you where you stand but not how to fix it.

Otterly pricing: Lite $29 a month (15 prompts, 4 engines), Standard $189, Premium higher, with add-ons for extra engines. Trial available.

Verdict: The best entry-level AI brand monitoring tool. Start here to validate the need, then move up if AI search becomes a priority.

4. Semrush: the best if you already use it

If your team already runs Semrush for SEO, its AI visibility features let you track brand mentions across AI engines without adding a separate tool or contract. Keeping everything in one dashboard and one bill is the main draw for teams that want a single SEO-plus-AEO home and do not need best-in-class GEO depth.

Where Semrush falls short: The AI visibility module is shallower than the pure-play tools — it is an add-on to a keyword platform, not a purpose-built GEO engine, so engine coverage and citation analysis trail Profound and Peec. It also carries Semrush's pricing, with the AI features often in a separate, pricier bundle on top of the base subscription.

Semrush pricing: AI visibility features layer onto Semrush plans (from ~$139 a month base), with AI-specific capabilities in a separate add-on bundle. Check current tiers before committing.

Verdict: The pick for teams already on Semrush who want AEO in one place. A dedicated tool wins on depth if AI visibility is the priority.

5. Ahrefs Brand Radar: the best for Ahrefs users

Ahrefs Brand Radar is the equivalent play for the other SEO incumbent: if you already pay for Ahrefs, it adds AI-mention tracking across engines as a standalone add-on, alongside the backlink and keyword tooling you already trust.

Where Ahrefs Brand Radar falls short: It is priced as a substantial add-on, from around €358 a month, so it is not a cheap bolt-on, and like Semrush's module it is less specialized than the pure-play GEO tools. It suits existing Ahrefs users far more than anyone shopping AI visibility on its own merits.

Ahrefs Brand Radar pricing: Standalone add-on starting around €358 a month, scaling to €654, on top of any Ahrefs subscription.

Verdict: The pick for committed Ahrefs users wanting AI visibility in-house. Too pricey as a standalone reason to adopt Ahrefs.

6. Frase: the best monitor-and-fix loop

Every tool above tells you where you stand and stops. Frase closes the loop. It tracks where AI search cites your brand across ChatGPT, Perplexity, Claude, Gemini, and Google AI with daily updates and alerts, then in the same workspace lets you research the gap, draft the page in your brand voice, score it for SEO and GEO, and publish to your CMS. For content and SEO teams who want monitoring that leads to action rather than one more dashboard, that finding-to-fix workflow in one tool is the differentiator, and at $39 a month it is priced for real teams.

Where Frase falls short: Its AI visibility tracking is newer and less deep than the pure-play monitors, so for granular multi-engine share-of-voice analysis, Profound or Peec see more. It is a content platform with visibility added, so the strength is the workflow, not raw measurement rigor.

Frase pricing: Plans start at $39 a month billed annually, with AI visibility tracking included. 7-day free trial, no card required.

Verdict: The pick for teams that want to act on visibility data, not just watch it. Choose a pure-play monitor if measurement depth is the priority.

How to pick your AI visibility software

Match the tool to your stage. Enterprise depth and most engines: Profound. Mid-market analytics: Peec AI. Accessible entry point: Otterly. Already on Semrush or Ahrefs: their AI modules. Monitor-and-fix in one workflow: Frase.

Two things to remember. First, decide measure versus act before you buy: most tools only monitor, so if you lack a content team to execute, a tool like Frase that closes the loop is worth more than a deeper dashboard. Second, normalize pricing to your real prompt and engine count, since the per-prompt, per-model, per-project billing makes sticker prices meaningless until you do, and run a free audit on your own domain first to confirm the data is useful for your category.